Creating a website for your brand or business opens a window of opportunities for growth and possibility. Websites are great ways to market your products or services, get customer feedback, provide value to your current customers, and get the word out about your brands.
One of the best ways to start a dot-com for your company or personal brand is to create a WordPress website. To date, this content management system provider remains one of the top website creators, hosting over 34% of all websites on the internet. WordPress currently has a 60.8% market share in the CMS market, making it the website creation world leader.
When starting a website, the first and most urgent priority will be to drive traffic to your new site. Here’s how to promote a WordPress blog and get the word out about your brand’s new digital home.
1. Get on Social Media
It goes to say that social media is one of the greatest sources of website traffic. Companies drive visitors from social media to e-commerce websites and blogs all the time. When getting on social media, you want to ensure that you have a steady flow of content on your social media page that directs people to your website. Create a content calendar and determine what sort of content you want to post. Ensure that your brand messaging is clear and that people know what your story is.
Many of the most successful brands on social media have mastered the art of producing high-value content that informs and educates people. Link up various forms of content to parts of your page. One good strategy would be to provide teasers to blogs in bit graphic or short video format then link them to a relevant blog post.
2. Post Blog Content Regularly
Speaking of blog posts, regularly posting blog content is another way to promote your site. Learning how to get traffic to a new blog depends on the value people get out of the site. If all your website does is talk about what you offer, and how much it’ll cost for people to get your products or service, there’s a high chance people will never visit your website.
According to Automattic, WordPress gets 163 million unique visitors per month. So there’s no shortage of potential traffic. Audiences patronize brands that bring them value and visit sites that give before they take. One great way to do that is to give people high-quality content in the form of regular blog posts.
3. Start an Email List
Your journey with visitors doesn’t end when they visit your website for the first time. The goal should be to get them to visit again and again. Digital marketing is all about building long-term relationships with people online. One of the best ways to do that is to get people on an email newsletter and send them regular updates.
Email lists are the first step to creating a marketing funnel that will maximize your customer’s lifetime value. Email marketing is a tried and battle-tested way to turn website visitors into a loyal fan base. Get people to opt in to your email list by exchanging their contacts with a free ebook, discount code, cheat sheet or free online course.
4. Advertise with Pay-Per-Click Ads
When learning how to increase the visibility of your blog, you might have come across the concept of pay-per-click ads. WordPress is behind 30.3% of the top 1000 websites, and many of them probably invest in paid ads.
Social media platforms, search engines, and other websites provide various opportunities to advertise your website for a minimal fee. For as little as a few cents per click, your website could get more instant visitors. Some of the best places to advertise a website include social networks like Facebook and Instagram, video streaming sites like YouTube, and search sites like Google.
5. Cross-promote with Other Content Creators
There are millions of other content creators all clamoring for attention. Instead of treating them as competition, some can become collaborators. WordPress is a great content marketing tool and can become an even more effective resource when website owners work together.
The most popular way to cross-promote is to invite guest bloggers to your website and offer to add links back to their site. You can also provide guest blogs for the same setup. This strategy is great for SEO as the backlinks are a great plus when search engine bots crawl through your website. You can also host a podcast on your website and invite guests to appear on your show.
Get a Great Hosting Service
With all the available WordPress tips, most of them have to do using the right tools and create massive pieces of content. The more content, plugins, tools, and resources you add to your site, the bigger the chances you’ll have issues. That’s why getting good hosting is crucial to avoid any downages and provide you with as much space as you need to keep adding to your content library. Find the best one for you by comparing different examples of hosting software.
A whole world awaits you as you set out to create a stunning website and drive traffic into it.