What makes eBooks so popular?
There are far too many reasons why the humble eBook still continues to be one of internet’s favorite media. The reasons we believe are deeply psychological. Reading and writing books is fundamental to our societies. Books remain fundamentally a great way to present thoughts and ideas. No wonder popularity of eBooks keeps increasing and, in all likelihood, it is going to stay this way in the 2020s.
Are eBooks easy to promote?
An eBook is one of the easiest things one can sell. This is partly why selling eBooks are such a massive trend online. Social media has made it easier than ever to target the right kind of audience for every possible niche interest out there. From fiction to deep technical guides to wellness books – there is a reader out there who is willing to read that book of yours.
So how easy is it really? We believe that most authors will be able to sell a book of reasonable quality by simply following the following steps:
#1: Create buzz on social media.
This is simple. Create as much buzz as you can on as many social platforms as you can. Always be engaging your audience. Maybe just share a selfie: but you need to be out there.
Don’t wait to finish your book. The best authors prioritize promotion over writing. This is why you hear of them. No, this doesn’t mean you have to become a salesman. However, if you want to sell copies of your book, you have got to make an effort to promote it.
As a creative person – someone who aspires to write a book is, you will fundamentally be oriented towards deprioritizing marketing. Some say this is because creators tend to shy. Whether it be writing books or building software or creating movies or music, creators focus more on creating than selling. However, selling and reader feedback is critical and cannot be ignored. If you want to be a successful self-publishing eBook author, you’ve got to be creating buzz.
Maybe start with creating a Facebook page, accessible only to a few friends – but the key is to start. It will give you the initial feedback you need. It is very common among successful authors to change their book title while writing the last chapter. Don’t wait for perfection – get out there and talk to potential readers.
Post snippets from the eBook. Observe the kind of feedback these snippets receive. Not only will this help you fine tune your book, but it will also give you an idea of how interesting your book really is. Don’t be shy to share the interesting bits from your book : your goal here is to grab the attention of your prospective audience.
#2: Learn to use Social Media smartly
This can only be done by trying. WARNING: Social media is addictive, and you want to carefully monitor your time there. Don’t waste hours scrolling your Facebook timeline. You want to get inside, do your promotion, and get out immediately. Facebook and other social media platforms are like addictive drugs. Avoid large doses.
One of the best ways to avoid getting sucked into your timeline or feed, is to use third party post schedulers. Aim to create good high quality unique content. Rehashed content won’t get you very far.
There are many ways to maximize your time there. Use hashtags – as many as you can. Hashtags allow other users to discover your content. Pin your posts on twitter. Make sure your profile has all the relevant links for your visitors. People spend hours looking at each other’s social media profiles. Make every profile visit count. Have you recently written your book? It should absolutely be pinned as a post and on your profile. How else will your readers find out about it?
#3: Never feel shy to do the latest. Share images, flyers, memes, videos, podcasts, moments…
The way we communicate with each other is constantly changing. When you do something silly on social media, you are perceived as more genuine. This is the reality we live in. Feel free to go out there and post a video from that bad webcam of yours. It doesn’t matter if only your friends are going to see it. At least you start building an audience – which is most critical.
There are more easy to use tools than ever today. Companies with billions of dollars in funding, who have created tools for non-technical users. It is easier than ever to create a meme or do a podcast. If you feel like you lack the skill to do something, a youtube lesson is usually just one search away.
For example, writing fantasy fiction? Find out an easy way to create an animated banner for your Facebook cover page. How about a video for a Youtube ad?
#4: Mutual back scratching has always helped humans.
Find ways to work with other prominent people in your area, on social media. Find others like you on Social media, and build a rapport with them. Help them share their content. Eventually they will help you too. Ask them to provide you feedback on your work.
Are they too big and are actively ignoring you? Find someone who is not. People with genuine following, can really help grow your audience very sustainably.
We heavily discourage people from buying post likes/comments etc from scammy influencers with millions of fake followers. Build long term genuine relationships with your audience, and your audience will reward you with their loyalty. Algorithms of all the big tech companies like Google, Facebook and Twitter eventually catch and penalize fake engagement. Unnatural behavior is easy to catch for algorithms.
It is better to have a quality following, even if it is small. This is specifically true early on, and for people who are targeting niche audience.
#5: Grow your own community
The future and the past of the internet has always been about communities. Chat rooms, social media groups, discussion forums – the list grows on. Grow your own community. Provide your followers an easy way to start discussions and engage with each other. This will help you grow exponentially.
Be realistic with your expectations. If you are not a popular author, no one will join your group. If you want to write fantasy like Tolkien, maybe create a Tolkien style fantasy fan group and invite your friends. Share interesting content, and promote engagement in the group.
Share your work with people, and ask them for your feedback. Moderating a group will give you great ideas about the kind of content you want to include or exclude from your book. Writing a great book requires a lot of research, and we believe online communities are a great place to start. How many successful health Ebooks were simply written by fitness advisors who were moderating online message boards? The answer is “far too many”. It is easier to sell a book to an existing audience than to a new audience.
#6: Use modern online marketing techniques
Invest in a modern website that helps you automatically target and engage your potential readers. We highly recommend using WordPress, since it is easy to manage. If you are not particularly tech savvy, you can always hire from thousands of freelancers online, who specialize in WordPress. Please refer to our guide. It has a list of must have features for eBook websites.
#7: Invest in paid ads.
Paid ads are a fool proof way to get new audience. Find your popular content, and promote it on Social Media. If you have the ability to retarget and have followed the advice in #6 and gotten yourself a great marketing stack, you can get the most bang for the buck on your paid ads.
Don’t be afraid to hire freelancers who are paid ad experts. Typically freelancers charge a fixed fee on top of a % of your total ad spend, but you could even get someone from your friends and family to help you with these.
Lastly, many platforms like twitter make it incredibly easy to promote your profile. I would recommend checking out a few YouTube videos around paid ads, how they work, their benefits, and how you can use them to promote your eBook.
In our estimate, an upfront investment of a few hundred dollars, and an ongoing monthly expense of less than $100 is more than adequate to build and grow an online audience sustainably. This cost would include graphical content creation that you need to establish your digital brand with. Unique visual graphical assets and videos are not always cheap – especially if good and original. There are some amazing creative agencies out there, and if you want to spend – then sky is the limit.
So when do we get to read your book?
We hope you found that useful. An ebook is a wonderful way to use your expertise and experiences to improve the world. We feel convinced that these tips will help you increase the visibility of your eBook and help you establish yourself as a successful author.
Liked what you read? Feel free to let us know what you think in the comments section below.