There is an unwritten rule in digital marketing that everyone eventually uses WordPress. Simply look at all the startups and businesses who are consistently generating leads with a WordPress website. Take a note of the websites you visit yourself. You will find that the vast majority of popular websites are built on WordPress. The vast majority of websites are in fact built on WordPress.
WordPress in 2019 had more than 61% of the global CMS market share, up from 59% last year. It also continues to grow faster than the rest. In 2019, more WordPress websites were created than all other platforms combined.
As this 16 years old platform keeps its dominant alive, we explore what makes it the ultimate tool for online business, startups, digital marketers and hustlers. Here are the 4 reasons that make WordPress the ultimate inbound marketing platform.
1. Open and extensive ecosystem
WordPress is free Open Source software, which gives anyone the freedom to contribute to it, modify it or extend its functionality. This has led to the platform growing exponentially since inception.
There are more than 55,000 WordPress plugins available for download in 2019, and this number continues to grow with the needs of this ever growing market.
The software is well understood and tested by its very large community. Security issues are fixed quickly and it ends up costing a tiny fraction compared to custom solutions and proprietary systems. The best part? Installing a WordPress plugin is so easy, you actually need to be careful – it is fairly common for new WordPress website admins to install too many WordPress plugins.
2. Simply has the best tools for marketing
WordPress benefits from its incredible network effect.
Everyone likes to support WordPress since most other websites use WordPress. Since a lot of online businesses use WordPress, the latest and greatest marketing techniques and tools get invented for WordPress first. Most major providers of marketing tools, CRM and other SAAS products, support WordPress. A vast majority of SAAS companies themselves chooses WordPress for their landing pages.
A great example of innovation coming to WordPress first, was when Google first made page speed an important SEO factor. An entire generation of startups were launched that offered page speed, CSS & JS optimizations plugins and techniques for WordPress. It took months – sometimes years for competition to catch up, and they are still not close.
Unexpected changes are exactly what defines the internet and online business. The rules of online marketing change every day. Big tech companies constantly upgrade their algorithms and rules. Only those adapt can survive. The biggest advantage WordPress has is that it has already survived several such shocks. There are plenty of stakeholders in the ecosystem who are committed to ensuring it is a smooth ride.
The number of marking integrations, plugins & companies that exist for WordPress, are simply unmatched. SEO, email marketing, online ads, lead capture, retargeting, analytics, CRM integration – think of the problem and there is a plugin for it and almost always, a few to choose from.
3. Flexible and easy to hack
What fueled WordPress’s growth in marketing circles was how easy it made it for non-technical team members to manage the website, and update it on a regular basis. This is critical for lean entrepreneurs, startups and online business, who have the need to regularly update their websites, post new content, run new campaigns and test new offerings.
Over the years, WordPress has only gotten even easier to use. With modern page builders like Elementor, it is possible to build just about anything on WordPress – including fairly complex applications. Ultimately, WordPress is open source software and it comes with complete access to all the code, which you can endlessly edit and customize.
But isn’t WordPress more complex than easy online website builders? Yes. However, the trade-off is that you lose all the extra functionality of WordPress, which are needed to grow an online business.
Most businesses change their marketing strategies every few years. New businesses have to constantly experiment and test new offerings, and new lead generation channels. With WordPress you can build a business iteratively, in small steps. The flexibility of WordPress allows iterative experimentation, which is critical for early stage businesses until they find Product Market Fit. This often resonates with early stage startup founders who are building their marketing funnels.
4. Easy to Scale
WordPress scales, and it is great at it. Stories of multi-million dollar WordPress businesses are everywhere. Massive businesses use WordPress for all their online marketing and commerce. If you are using WordPress for eCommerce, WordPress can scale to millions of orders.
One of the biggest challenges in scaling online businesses, is hiring and finding the right talent. There are thousands of WordPress experts, developers and designers all over the world. It is easier to hire a team for WordPress than any other web framework.
WordPress has a proven track record and some of the smartest brains on the planet are working on improving its ability to scale. With such a massive and dedicated user base, security issues and vulnerabilities are almost immediately reported. There is an ecosystem of Vendors who sell WordPress services of all flavors. With WordPress you are never locked in with one company or provider. It gives you the flexibility to select a different Vendor, when the time comes without having to rebuild anything.
So these were the 4 Reasons why we believe WordPress continues to be the CMS platform of choice for digital marketers.
Still making up your mind about the perfect website platform for you? Use our free tool to find out which website platform or CMS best suits your needs. Here’s our tool to compare Squarespace vs Shopify vs Wix vs WordPress vs Custom Coded.
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